The Industry Insiders
Your Royal Artist: @bbpro_hannahm
Claim to Fame: Hannah Martin is a Bobbi Brown makeup artist who—no lie—did Kate Middleton's wedding-day makeup.
Best Tricks: Martin is a pro when it comes to perfecting airbrushed skin and finding a person's nude-lip soul mate. She applies these skills everywhere from royal weddings to major runways during fashion week.
Cool-Girl Model: @sabinakarl
Claim to Fame: Swedish plus-size model Sabina Karlsson has become a much-needed fixture in the fashion industry. Last September she walked in Christian Siriano and Chromat and was featured in Glamour and Vogue Italia. She's had a great year, to say the least.
Best Tricks: Karlsson isn't usually the one applying her makeup, but her Snaps, which document her runway shows and shoots, are like a master class in how to rock natural beauty due to her ever-glowing skin and perpetually glossed lips. She also teams up with some of our favorite brands, like Milk Makeup, which recently let her guest-host its Snapchat—because she's that good.
Brow Master Extraordinaire: @lisa_benefi
Claim to Fame: Lisa Potter-Dixon is the head artist and quintessential eyebrow queen for Benefit Cosmetics. Her brow game is always on point.
Best Tricks: If there's one person who can help you boost your brow prowess, it's Potter-Dixon. Most days, her Snap story is jam-packed with prettily packaged products and, of course, brows groomed to perfection—both of which will motivate you to up your game a couple notches.
Color Lover: @mrm4rv3
Claim to Fame: Dominic Skinner, the senior artist of MAC Cosmetics UK, is a master at blending shades and textures together to build literal works of art (on faces, naturally).
Best Tricks: As a longtime MAC artist, Skinner gets his hands on the brand's latest collabs and collections. In addition to showing how to use these new products, he gives viewers tours of his vast and seriously enviable makeup stash.
The Bloggers & Gurus
Haul Queen: @jackieain
Claim to Fame: Jackie Aina is a Los Angeles-based vlogger who posts endless amounts of tutorials and hilarious videos on her YouTube channel. Did we mention she's hilarious?
Best Tricks: Aina takes to Snapchat to show off the cosmetic swag and goods she gets sent on an almost daily basis. She gives honest rundowns of all things makeup and skin care and teaches you how to swatch and effectively test new products for yourself.
Multitasking Master: @lindahallbergs
Claim to Fame: Swedish artist and blogger Linda Hallberg is known for dynamic looks that are testaments to her exquisite precision and blending technique. Last month she launched her own brand, LH Cosmetics.
Best Tricks: Hallberg can create an entire look, complete with contour, brows, and eye shadow, using a single palette. Learn to do the same by watching her do it every day, or ask her how she does it when she hosts her Snapchat Q&A sessions.
Abstract Artist: @ida_elin
Claim to Fame: For Ida Ekman, a Helsinki-based artist, applying makeup isn't just about looking pretty—it's about using the face as a blank canvas for imaginative designs.
Best Tricks: Seriously, she could be a famed abstract painter in another life for all we know: her work is definitely museum-worthy. Her thick brush strokes of eyeliner and intricate dots of lipstick might not be wearable everyday looks, but her stories provide some killer product recommendations, and are a dependable source of inspiration.
Indie Die-Hard: @madewi
Claim to Fame: The YouTube personality known to the world as LaMadelynn is a feminist and vegan who knows a thing or two (or a million) about good, ethical cosmetics.
Best Tricks: Madelynn is the quintessential California cool girl, so it's no surprise her taste in beauty products leans towards indie brands. Watch her Snaps if you want to explore beyond the mainstream, or if you need encouragement to cut your bangs. (Just look at how cute and itty-bitty hers are!)
The Brand Big Shots
Easy, Breezy, Beautiful CoverBoy: @jamescharles
Claim to Fame: James Charles is a 17-year-old artist who got his start making amazing tutorials, which led him to become the first-ever male face of CoverGirl. Talk about #lifegoals.
Best Tricks: Charles's signature look of dewy skin, bold brows, and a smattering of freckles is ideal for everyday beauty inspiration. Plus, you'll get a behind-the-scenes look at his very important, very enviable spokesperson gig.
Internet Star: @jeffreedahme
Claim to Fame: Makeup artist Jeffree Star became famous back in the internet Stone Age, when he built his exuberant personality on MySpace. Now he's the founder of Jeffree Star Cosmetics, and his fame seems poised to extend well beyond the 15-minute mark.
Best Tricks: Sure, Star is a swatching pro and really knows how to use bold color, which may rub off on your own makeup looks. But his namesake products are so popular that they're nearly impossible to get your hands on unless you're ahead of the game. A sucker for his "Snapchat fam," he always alerts them first when his beloved lipsticks and highlighters are back in stock.
Red Carpet Maven: @ctilburymakeu
Claim to Fame: Charlotte Tilbury is a celebrity makeup artist who's worked with the likes of Blake Lively, Miranda Kerr, a certain Kardashian, and Kate Moss, just to name a few. She also created her own brand that has the prettiest rose gold packaging you've ever seen.
Best Tricks: When Tilbury's not busy running her cosmetic and skin-care empire, she's prepping A-listers for events and photo shoots. Her Snap stories are full of red-carpet secrets—ahem, how to get the perfect red lip—and sneak peeks of her soon-to-be-released products.
Who else should we follow? Let us know @wearesweet