Running the Show

Tyler Haney hits the trail in Austin. Do try and keep up.

Tyler Haney, founder and CEO of Outdoor Voices

Remember when you were a kid, and all you wanted was to be outside? That sense of fun that makes you want to do physical activity, coupled with a desire for workout gear that was also aesthetically appealing, inspired Tyler Haney to start her activewear line, Outdoor Voices, in 2012. "Our take on activity is to approach it with moderation, ease, humor, and delight," she says of the company ethos, which has resonated with fitness-lovers and the fashion set alike.

Last October, Outdoor Voices opened its first brick-and-mortar shop in Austin, TX, the city that Haney considers the company's "spiritual home" (its headquarters are in New York City). "Everyone here really takes their health and fitness very seriously, but they also take enjoyment in it," Haney notes. "It's not all about performance or competition." Austin's laid-back attitude toward fitness is perfectly in line with the brand's motto: "Doing things is better than not doing things."

Below, Haney takes us on her usual running route, hitting some of her favorite Austin haunts along the way.

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Elizabeth Street Café

"I usually begin my day with coffee or tea here. It's an amazing French-Vietnamese spot that my boyfriend owns, and it's one of my favorite restaurants in the city."

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Town Lake Trail

"After a quick stretch, we head down 1st Street toward Lady Bird Lake. Kailey [Gursoy] works at the shop, and she's actually from Austin. She is a big-time runner, so I always go out with her when I'm in town."

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On the Road

"Whenever I'm in New York I miss the dirt trails in Austin. It's so much easier on your knees, and it's really nice to be surrounded by green."

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Barton Springs Pool

"Barton Springs was one of the very first spots I went to when I visited Austin years ago. They call it 'The Fountain of Youth': it's a partly natural, partly man-made spring that stays around 72 degrees all year round. A lot of times when it's hot out, we'll jump in."

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Zilker Park

"This is the park where they host the Austin City Limits music festival and a lot of other events and festivals, so you can't always run through it. But when it's open on the weekends, it's one of my favorite places. There's always pickup soccer games, people playing Frisbee, and lots of dogs. It also has an amazing view of the city's downtown."

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Outdoor Voices

"I was instantly drawn to the Clarksville neighborhood because it has a hippyish, very eclectic vibe. The shop is in an old house with a big lawn, which has made it perfect for hosting people at the space and planning activities like yoga classes with our friends at Wanderlust [yoga studio]. It has really facilitated building a community around the store here."

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If you happen to be in New York City, you can also stop by the new Outdoor Voices pop-up shop in SoHo, open through January 15.

Shop Tyler and Kailey's running gear (and more) at

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