Remember when you were a kid, and all you wanted was to be outside? That sense of fun that makes you want to do physical activity, coupled with a desire for workout gear that was also aesthetically appealing, inspired Tyler Haney to start her activewear line, Outdoor Voices, in 2012. "Our take on activity is to approach it with moderation, ease, humor, and delight," she says of the company ethos, which has resonated with fitness-lovers and the fashion set alike.
Last October, Outdoor Voices opened its first brick-and-mortar shop in Austin, TX, the city that Haney considers the company's "spiritual home" (its headquarters are in New York City). "Everyone here really takes their health and fitness very seriously, but they also take enjoyment in it," Haney notes. "It's not all about performance or competition." Austin's laid-back attitude toward fitness is perfectly in line with the brand's motto: "Doing things is better than not doing things."
Below, Haney takes us on her usual running route, hitting some of her favorite Austin haunts along the way.