As a walking advertisement for her brand, skincare guru May Lindstrom is pretty darn effective. The model, makeup artist, and generally delightful person has incredible skin, and, happily, she wants the world to have it, too. We spoke to May about natural ingredients, the importance of taking time to indulge yourself, and, next, she even shares a special DIY recipe so you can have your very own, very effective beauty ritual, right at home.
How did you get started in skincare?
My adventures in skincare began when I was child. Growing up, I'd spend full days mashing wild plants into pulp and covering myself and anyone who would humor me with my "potions." I've been a formulator of sorts since the very beginning: moving from child's play, to my work cooking in professional kitchens, and back again to magical beauty potions. I'm passionate about pure, potent ingredients and a return to our roots. Our planet provides a bounty of delicious botanicals, clays, salts, and spices, and it's hard for me to fathom how the beauty world has moved so far from that.
What is it specifically about skincare that appeals to you?
I've always been fascinated by the idea of a ritual, and setting daily reminders to take time out and indulge ourselves. I'm a romantic and I believe that the greatest love story starts with yourself and flows out from there. Each of my formulas was developed to feel so special when you use it that it becomes a catalyst for unlocking decadent bathing rituals, and creating time and space for the personal connection that everyone deserves.
What's the ethos behind your products?
The line was born out of a desire to create blissful bookends in my day—a time-out in the morning and night that was just for me. Having formulated for years out of necessity (I'm blessed with highly sensitive and chemically reactive skin), I wanted to create something that was simply luxurious and lovely. I wanted to feel peace, joy, and celebration when I picked up a bottle and started my cleansing ritual, and I wanted to share that with every woman I loved and cared about so she could feel it, too.
How do you think we should be caring for our skin?
I believe our skin has the ability to heal itself, if we let it. It's our responsibility to provide abundant nutrition, hydration, and to be gentle with our care by limiting our exposure to harsh chemicals and extreme treatments. I build each of my products on the same philosophy using ingredients that have been treasured and shared by women all over the world since the beginning of time.
Which is your favorite product from the line?
The Blue Cocoon is my favorite treat of all time. It's the most beautiful facial oil you've ever experienced in a unique waterless and waxless balm form. It can be used both as a daily hydrator, or as a special treatment for skin that's sensitive, or acneic, and is especially effective for those prone to eczema, psoriasis, dermatitis, and rosacea. Bonus: it's also the most effective eye and lip treatment I've ever found!
For more on Lindstrom and her product line, visit maylindstrom.com.