The One Makeup Step You Should Never Skip

Primer!

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The Mattifiers

If you have oily skin, a mattifying primer will prevent unwanted shine all day long by controlling sebum (oil) production—no powder foundation necessary. Some mattifying primers also contain salicylic acid, which fights acne and blackheads.

The Color Correctors

If redness, under-eye circles, or sallowness are a major concern, opt for a color-correcting primer to even out your complexion before applying foundation or tinted moisturizer. You'll find that you can apply less foundation, and that additional concealer might not even be necessary. Peach-colored primers are best for reducing under-eye circles, green primers are great for covering up rosacea and acne, a lavender primer can help soothe sallow skin, and using a pink primer will give your skin a little boost of brightness.
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The Moisturizers

Maybe you don't want to add yet another step to your morning beauty routine. In that case, try a hydrating primer, a two-in-one product that combines a moisturizer and a primer. Look for primers that contain hyaluronic acid, an ingredient often used in cosmetics for its hydrating properties.

The Highlighters

Sometimes, shiny skin is a good thing. If you like a glowing, luminous look, then a brightening primer can be the perfect complement to your favorite highlighter. You'll always be radiant.

The All-Around Champions

If you have normal skin, you might want a primer that does it all—moisturizes, smooths your complexion, and prevents blemishes. Your makeup should be working for you, not against you, and these non-comedogenic primers (meaning, they don't clog pores) contain vitamins that keep your skin healthy and help you put your best face forward.

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