This Makeup Company Is Taking Glitter to the Next Level

Steal this shine.

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We're all for a natural beauty look, but when we really want to stand out, sparkles sure do the trick. And during the holidays, there's always an excuse for going a little over the top.

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Peacock Loose Glam Dust, $9.

Los Angeles-based brand Smolder has come out with a huge spread (29!) of Loose Glam Dusts, which can be used as eye shadow, highlighter, and even lip color (when mixed with a clear gloss) to create tons of versatile and luxe looks.

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Pink Gold Loose Glam Dust and Sand Loose Glam Dust, $9 each.

Launching in May of this year, Smolder has since gone viral on Instagram. It posts customers' swatch videos, as well as videos of some of the looks Smolder converts have created. The videos are completely mesmerizing, and we find ourselves watching one after another, dreaming up our own combinations of hues. You won't find any matte looks here—after all, who can resist something this shiny?

Burnt Copper Loose Glam Dust, Bronze Glow Glam Dust, Rosé Glam Dust, $9 each.

The Loose Glam Dusts can be brushed on dry for a subtle shimmer or wet for an intense, metallic look. Smolder also offers a Dazzle Lock primer that helps the Dusts keep their luster all day. More-experienced beauty gurus use different shades to create impressively detailed ombre effects, but a single color could also be swiped on as a simple shimmery eye shadow or highlight. "We want our customers to feel free to experiment with different looks," says Eileen Amirian, CEO of Smolder Cosmetics. "They are the artists. We're just providing them with glamorous tools to bring forth their most fabulous, unique, and bold selves."

Pink Gold Loose Glam Dust, Sand Loose Glam Dust, White Gold Loose Glam Dust, $9 each.

All products available at For more swatch videos, follow Smolder on Snapchat and Instagram @smoldercosmetics.

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