You Should Be Washing Your Face With Dirt

That's what one revolutionary brand says—and they've got the science to prove it.

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The Brand

Mother Dirt is a wellness brand that offers a line of simple products: face and body wash, shampoo, moisturizer, and facial mist. But there's something that separates them from the pack: as you might have guessed from the name, Mother Dirt relies on a "dirty" formula to give you the best skin of your life. Weird, right?

The Mission

Don't worry—we're not about to suggest you start covering your face in dirt. Mother Dirt's products simply aim to help you maintain an accumulation of good bacteria—what science refers to as the skin microbiome and what Mother Dirt calls the "Skin Biome"—which studies have shown your skin needs in order to remain balanced, strong, and healthy. The company stresses that, over time, humans have endangered that balance by overcleaning (we have double-cleansing trends to thank for that!). But the outside environment plays a role, too; wind, sun, and pollution all have a hand in killing your skin's radiant vibe.

Think of it this way: you're adding the bacteria to balance out the bad microbes.

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Mother Dirt gives skin (and hair!) a blast of that good bacteria to get skin back to its naturally healthy roots. Think of it this way: you're adding the bacteria to balance out the bad microbes, and creating an invisible protective shield in the process. So, you're getting your body a little bit dirty for the benefit of a resilient and supple complexion!

The Products

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AO+ Mist, $49.

Face & Body Cleanser, $15.

Biome-Friendly Moisturizer, $34.

Shampoo, $15.

Find these products and more info on the Skin Biome at motherdirt.com.

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