Reason No. 1: Regular Conditioner Isn't Cutting It
OK, so those bottles you use every day have a purpose, but it's different from a deep treatment. "Your everyday conditioner is one that's formulated to be used regularly without building up on the hair shaft," says David Pirrotta, founder of David Pirrotta Brands, an online distributor of beauty and grooming brands in the US including Sachajuan, Grown Alchemist, and David Mallett. "They tend to rinse well and leave hair hydrated but not weighed down." On the other hand, a deep conditioner really knows how to penetrate strands. "Deep conditioner is thicker in consistency and is meant to be left on for a longer period of time—the ingredients, oftentimes plant-based oils, are intended to penetrate the hair shaft, making for longer-lasting conditioned hair."
Reason No. 2: It's a Once-a-Week Commitment
This stuff isn't high-maintenance, people! "I recommend using a deep conditioner once a week," Pirrotta says. "Use it ahead of a long relaxing soak in the tub, or in the shower while you're exfoliating and shaving. The steam from the shower will heat up the product, which allows it to seamlessly seep into strands. Speaking of heat, you can pretty much make a conditioner work for you in, let's just say, extreme situations. "You could even try using one ahead of your favorite gym class," Pirrotta adds. Bold move? Sure, but it's worth a try. Massage it into your hair, throw it up in a bun (if it's of length) and get to sweating—then wash it out during your post-workout shower.
Reason No. 3: You Don't Have to Be a Certain *Type*
If you've got hair, then you qualify for a deep, luxurious conditioning. "All hair types can benefit from using a deep conditioner," Pirrotta says. "Especially those that endure heat styling on a regular basis." The magic product can help target split ends, frizzy strands, and help boost flat, lifeless hair.
Now that you know a little more about deep conditioners, go out and get one stat!
For a Drugstore Budget
Deep Conditioner by Mixed Chicks, $4, cvs.com.
3-Minute Miracle Moist Deeeep Conditioner by Aussie, $4, walgreens.com.
Coconut Super Power Deep Conditioning Damage Control Mask by Pacifica, $16, target.com.
For the Middle-Ground Buyer
Olive You Deep Conditioner by MyHoneyChild, $19, naturallycurly.com.
Intensive Hair Conditioner, $26, malinandgoetz.com.
Volumizing Keratin Conditioner Deep Hydration by Keranique, $30, sephora.com.
For the Big Spender
High-Gloss Masque, $65, glossmoderne.com.
Ultimate Remedy Extreme Restoration Masque by Shu Uemura Art of Hair, $68, barneys.com.
Mask No. 1: L'Hydration by David Mallett, $75, davidpirrotta.com.