This Product Is Better Than Mascara

Mascara promises us volume and length, but the staple cosmetic could be taking the life out of delicate lashes. Revive your eyelashes with a serum that will hydrate, strengthen, and—most importantly—keep lashes healthy.

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We all love mascara for its lash-enhancing merits—how a simple swipe of it suddenly makes our eyes seem bigger and more expressive. In fact, New York-based makeup artist William Scott loves mascara so much, he's made lashes and brows his specialty. "Long, full, and fluttery lashes always make the biggest difference," Scott says. "As a makeup artist, it's the reason why mascara is my favorite step in any makeup look."

Thick and full lashes are always on trend, on and off the runways. Photograph courtesy of Matteo Valle/Getty Images
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But, as with hair you style every day, unless your lashes are nourished, volume is going to be hard to come by, even with mascara. Scott has a solution. "If you feel like mascara doesn't make much of a difference because you don't have much lash to begin with, you will enjoy the results of using a lash serum," Scott says. "It's great if you want longer lashes without the maintenance of lash extensions."

Apply a lash serum like you would an eyeliner—right against the lash line. Photograph courtesy of Edward Berthelot/Getty Images

While some formulas differ, lash serums are usually applied at the lash line much like an eyeliner. "I always say it's best to apply [serums] at night, before bed," Scott says. "During the day we apply moisturizer, sunblock, and makeup—that's a lot of layers. It's easier on the skin to apply a serum at night (and one less thing to do before work)."

Check out some of the serums we can't wait to try!

Lash Boost Growth Overnight Serum by Catrice, $7,
Eyelash serum, $60.
Full Lash Serum, $35.
BOOTS No7 Fanomenal Lash Serum, $17.
GrandeLASH-MD, $120.
Advanced Eyelash Conditioner, $70.
Phyto-Medic Eyelash Enhancer, $80.
Youngblood Maxim Eyes Natural Eyelash Restorative Serum, $130.
Eyelash & Eyebrow Enhancing Serum by RapidLash, $31.
Lash Accelerator Serum by Rimmel London, $10,
Mister Lash Booster by Givenchy, $32,
Liftactiv Serum 10 Eyes & Lashes, $35,
Purelash Lash Extender & Conditioner, $19.
Eyelash Conditioner, $69,
Glamolash Serum by Rodial, $48,
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