So you've been drinking plenty of matcha lattes (and Instagramming them), making matcha chia seed pudding, and blending the powder into your morning yogurt, but you've probably overlooked how beneficial this pulverized green tea is for your skin. Want that highly sought-after radiant glow? You can either drink your way there, or go the topical route by rubbing it all over your skin.
Ingesting the finely milled green tea (made by grinding the entire tea leaf) has major antioxidant benefits, and the L-theanine found in the tea plant helps fight stress before it takes its toll on your complexion. But applying the tea topically is equally as effective—if not more so. The powder's vibrant green hue comes from its high chlorophyll content, which helps remove toxins from your skin when applied directly.
Although the benefits of matcha have been widely praised for centuries in Asia, the beauty industry has only recently taken note. Here, we present the brands that are helping us matcha-ify our beauty routine.