Natural Does Not Equal Dull

You and your makeup drawer have a toxic relationship. These pure but not-so-simple beauty products will treat you much better, trust.

All-natural is great! It means free of harmful chemicals, sulfates, parabens, petroleum, ethoxylates, formaldehyde, GMO's, and artificial colors. It also used to mean that taking away all that bad stuff might make the product a bit diluted—and less fun—especially when it came to makeup. But all-natural beauty brands, which in the past offered the bare minimum (mascara, subtle loose powder foundation, modest blush, maybe a lightly tinted lip balm) have stepped up their game in a big way. It's entirely possible to replace everything in your makeup stash with all-natural products. Which means it's also possible to find that shade of bright yellow eyeshadow (here comes the sun!) or highlighter (hello, cheekbones) you've been searching high and low for in all-natural form.

We hunted down a few of some of the most striking, dramatic, poppy—and, yes, natural—beauty items out there right now.

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Bite Beauty Luminous Creme Lipstick in Electric Pink

This full-coverage, creamy, electric pink lipstick happens to be so natural you can literally eat it. Not that we'd advise that.


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Living Luminizer

Glow on (and on and on) with this organic coconut oil-based luminizer that's sure to catch the light on your cheekbones in just the right way.


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Mesmerize Eyeliner in Viper

In the past, good, creamy organic eyeliners were something of a beauty myth. Not anymore! This guy goes on smooth, packed with serious pigment, and comes in black, brown, and Viper, a pretty plum color.


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Volumizing Lip and Cheek Tint in Very Naughty

It doesn't get better than this two-in-one lip-and-cheek stain in the most perfect rich ruby-red.


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Eyeshadow in Blue Wonder

Think a traditional smoky eye is fun? Try one in shimmery navy. All together now: Oooooh!


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Mascara in Nightfall

Ilia mascaras are inspired by silent film stars, which means big, fluffy lashes—something we're fairly certain no one would mind having.


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