My skin got really soft and smooth, and I did not turn into a sea monster.More
Next time you take a dip in the ocean, consider not avoiding the tangly seaweed beds. Seaweed is fast becoming a major ingredient in skin care, and for good reason: it's detoxifying, hydrating, and chock-full of benefits.
Body-care brand Seaweed Bath Co. relies on the underwater plant for its bar soaps, body wash, facial serums, scrubs, and more. Seaweed is also making a splash with other brands, like UK-based Haeckel's, and in face masks by Captain Blankenship, Dr.Jart+, Lush, and Origins, among others.
Different seaweeds also have different benefits for your skin. Seaweed Bath Co. uses bladderwrack seaweed from Maine, which is harvested (sustainably) by hand, then either dried or mixed directly into the brand's formulas. Bladderwrack, despite its name, is a gift to skin: it has more than 65 vitamins and minerals—including iodine and vitamins A, B12, and E—that purify the complexion, soothe inflammation, and hydrate the skin's sensitive outer layer.
Detox Cellulite Soap, $8, seaweedbathco.com.
Awaken Purifying Body Wash, $15, seaweedbathco.com.
Seaweed Bath Co.'s new Detox Collection launches today, so to see if seaweed is worth the hype, I'm testing out the line. Lately, I've been a little obsessed with body wash, so I dive into the seaweed experiment with the Purifying Detox Body Wash in the minty Awaken scent. I'm immediately hooked. As I glide the product over my skin, the gel's nature-inspired smell fills up my bathroom and transforms it into a steamy, minty-fresh oasis. My skin feels great, and I want to stay in the shower all day long.