10 Purple Shampoos That Will Keep Your Color Bright

Keep your hair bright.

You know that thing where your hair color gets all dull and sallow? Yeah, ugh. These purple (and silver and blue) shampoos will keep your dye job true—and save you from dropping more $$$ on color correction.

From: Marie Claire
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Can you really call yourself a blonde if you don't have a bottle in your shower? 

Clairol Shimmer Lights, $7, bedbathandbeyond.com.


Contains coneflower (sounds cool) to intensify color and eliminate yellow tones. 

Aveda Blue Malva Shampoo, $40, nordstrom.com.

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You know what the purple bit does, but this also de-frizzes for Dandelion Head Avoidanceâ„¢.

Joico Color Balance Purple Shampoo, $34, ulta.com.


You know when you haven't washed your hair in a few days and the highlights get kind of dishwater-looking? Use this. 

BLNDN Brightening Shampoo, $22, blndn.com.

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Gigi Recommends

John Freida Sheer Blonde Go Blonder Lightening Shampoo, $10, ulta.com.


The "tone" part of your tone and treat routine.

L'Oréal Professionnel Silver Shampoo, $9, amazon.com.

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Them: "Illuminates highlights on blondes and adds shimmering brightness to grey and white hair." You: O-KAY!

Matrix Total Results So Silver Shampoo, $13, ulta.com


Has purple pigments: You know what that does. Also has UV filters: You know what that does too but are still impressed/worried about your hair needing SPF

Sachajuan Silver Shampoo, $31, sephora.com.

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Plot twist: This guy doesn't technically have purple or any tones in it, but some of fashion's iciest blondes swear by it. 


Perfect Blend Shampoo, $60, dermstore.com.


Vibrancy and softness in one. What else even is there? 

TIGI Bed Head Dumb Blonde Shampoo, $29, ulta.com.

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