Lucy Litman has a thing for Pantone colors. Specifically, matching the perfect shade to food—which is how #pantoneposts was born. Documenting everything from bagels and cream cheese to sashimi and soy sauce, the San Francisco-based digital marketer and photographer started a series that captures the exact Pantone shade in Instagrams that are both visually satisfying and delightfully mouth-watering.
We chatted with Litman about the process behind her photographs, and what she has planned next. Check out her striking images below!
How did you come up with the #pantoneontheroad series?
I went on a solo road trip through New Zealand, and one thing I kept noticing was how blue the lakes were. I was taking pictures, but I felt like they didn't really do it justice, so I dug up some Pantone Cards I had packed and used those as a reference so people could see how brilliantly blue the water was.
How did you decide on where to go for the locations?
I honestly just drove. I was coming off a busy month of work and needed time to clear my head. Sometimes if I saw a mountain, I would just drive in that direction and see what it was.
What was the biggest challenge?
I wish I would have planned more—so much more I could have seen! There are some other crazy-colored things I would have loved to see.
What's next for your Pantone cards?
I'd love to travel to more places and expand this project! Maybe do different succulents in the desert.