Just when you thought the photography world had abandoned instant film entirely, the Impossible Project drops a Polaroid camera for the digital generation. And, really, we should've seen it coming. Back in 2008, the company salvaged the contents of the Polaroid factory in Enschede, Holland, after the failing corporation ceased production, and it has also been refurbishing the old cameras ever since.
"We've been dreaming of our own camera since day one," says Impossible Project CEO Oskar Smolokowski. "When designing this camera, we didn't want to rely on nostalgia—we believe an instant camera rightfully belongs in 2016." But for the Impossible Project's I-1 to be viable in our day and age, it had to come out of the gates swinging with technology impressive enough to woo citizens of the digital era. And it has.
For more on the I-1, see us.impossible-project.com.
While the release of this new model is a major win for vintage Polaroid fans, there are other instant cameras keeping the analog dream alive, too. Next up: see tips for getting the best instant shots.