The standard pencil sharpener is old news. How about using jewelry or a fire ritual to get the perfect tip? Or a device that sharpens two pencils at once? The students at the Free University of Bozen-Bolzano in Northern Italy were tasked with rethinking the simple gesture of sharpening a pencil and generating creative, new design objects. Led by professors Claudio Larcher, Eugenia Morpurgo, and Alvise Mattozzi, the project, La Matita Rossa (or The Red Pencil), alludes to the playful ways in which we can experience everyday life.