If you think painting a masterpiece sounds challenging, imagine then having to market and sell your artwork while hiring employees and balancing checkbooks. To find out what it takes to successfully turn creativity into a profitable business, photographer Erin Austen Abbott interviewed 25 entrepreneurs in creative industries from around the country for the ultimate guide to building a brand. Her new book (out today!), How to Make It: 25 Makers Share the Secrets to Building a Creative Business, features encouraging stories, beautiful behind-the-scenes photography, and valuable advice about the reality of turning your passion into a career.
Here are a few lessons learned from six of those inspiring women. Take note!