When it comes to matcha, there are three types of people in the world:
Person No. 1: You have no idea what matcha is.
Person No. 2: You know what it is, but it just seems like a lot of work and it kind of tastes bad.
Person No. 3: You drink it regularly and swear by its magical powers.
Here's what we have to say to each of you:
Person No. 1: Matcha is a type of Japanese green tea rich in antioxidants that boosts metabolism and gives a sustained and focused energy.
Person No. 2: Fair points—the traditional matcha-making process requires time, care, and a bamboo whisk. And yes, the taste can be a bit bitter.
Person No. 3: You just keep doing you.
But here's where we can all learn something new, no matter what group you fall into: making a cup of matcha can be as simple as brewing a cup of tea. When Jessica Lloyd and David Mandelbaum found that constantly turning to coffee for energy only gave them jitters and crashes, they turned to matcha.
"Our skin was clearer, our focus was at an all-time high, and we had more sustained energy." —Jessica Lloyd, Panatea cofounder
"When we began incorporating matcha into our daily routines, it completely changed our lives," explains Lloyd. "There was this incredible shift: our skin was clearer, our focus was at an all-time high, and we had more sustained energy." After realizing there was a gap in the matcha market, Lloyd and Mandelbaum traveled around Japan with a tea master to explore the world of matcha and create a premium product. In 2014, Panatea was born.
The biggest hang-up with matcha, however, is how labor-intensive the process of making it is. With that obstacle in mind, the New York City-based company recently created a blend of ceremonial-grade matcha (which means the powder is especially fine) and soluble fiber that you can pour into water, stir with a spoon, and sip away.
"Unlike other matcha single-serves on the market, this new blend actually dissolves in warm or cold water," Mandelbaum explains. "No whisk or tools required!" The best part? The convenience of the instant powder isn't sacrificing any of its benefits, so it still has all good stuff you get from the original. One serving of Panatea matcha is nutritionally equivalent to 10 cups of green tea—not a bad deal.
Watch the video above for a little taste of Panatea's instant matcha!
Their advice for a first-time matcha drinker? "Dive right in! The easiest way to try matcha is with Panatea's Instant Matcha," recommends Lloyd. "Mix it with heated almond milk for a delicious matcha latte or with ice and lemonade for an iced matcha Arnold Palmer." So what do you say—ready to give it another go?