With a master's degree in gender/cultural studies with a concentration in Witches and the Sacred Feminine, Erica Feldmann can be considered quite the contemporary witch expert—which is why her Salem-based home decor shop, HausWitch, is such a hit with locals and non-Salem residents alike.
Feldmann opened HausWitch in 2014, after her side-business selling homemade spell kits took off. "I always wanted to open a store that I wanted to shop at," she says. "There weren't a lot of stores here in Salem that were focused on traditions in a way that embraced all of the local artists and talent that we have here in Boston area."
Since that time, Feldmann's spell kits have become an internet favorite (even getting stocked by Nasty Gal), and her selection of feminist-friendly, contemporary home goods has gotten even better. Forget those cliché images of dark, pointy hats, cobweb-covered spaces, and dusty vials of mysterious potions. This is what the modern witch's shop looks like.
Here, Feldmann shares her favorite items available at HausWitch right now.
No. 1: North Wind Spell Kit
"This spell kit is the most personal to me. The name comes from this antique chair that has been in my family for years, which is designed to protect your home from evil spirits. So, this spell kit is for protection and positivity in your home. It also comes with a ceramic pot that Christina Kosinski, one of my good friends and a local maker, created for us."
No. 2: Boundaries in a Bottle
"Boundaries in a Bottle was the first product that I ever reached out to the maker to carry in the store, because I had been using it for years and I loved it. It's basically an energy protection spray for your person made by a witch named Dori Midnight in western Massachusetts."
No. 3: Witchtopia
"Witchtopia is by friends of mine, Greg and Holly Parker and illustrator Erika Leahey. We reached out to tons of our friends who are local, and some who are not, and collaborated to come up with Witchtopia, the Salem issue. It's like a love letter, guide book, and a souvenir all about Salem, what we think is really special about it. It also touches upon this current rehabilitation of the figure of the witch and the renewed interest in witchcraft that's going on right now."
No. 4: Small Spells Tarot Deck
"I have been a fan of Rachel Howe, who is Small Spells, for a long time. She was a ceramist for a long time but is also an astrologer and reiki practitioner and just all around a powerful witch. She recently designed her own tarot deck with an amazing guide book. With all the decks that are coming out right now, her imagery in particular does a really good job of connecting to the traditional archetypes of the cards in a way that I think is more in tune than some other options."
No. 5: Hearth Candle
"Everyone who walks into my store always says how good it smells, because I use a particular line of candles called Blackjack Wax. They're actually based out of Mississippi, but I'm a scented candle maniac and consider them just simply the best scented candles I've ever used. We're kind of known for our scent at this point. The Hearth candle in particular smells so amazingly like fall and like Christmas—just really a kind of cozy, homey feeling."
Visit HausWitch in Salem or shop its entire selection of witchy wares at hauswitchstore.com.