Fun in the Shade

When it comes to looking—and keeping—cool at the beach, Australians know best.

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When packing for the beach, there's only one thing on our minds: sun, sun, sun. Hat? Check. Sunglasses? Check. Sunscreen? Check. But beyond that, we have no intention of spending any time in the shade. Come two hours into said beach day, however, and everything is hot. Our once ice-cold water bottle is scalding, our towel is too warm to lie on, and the sand is basically lava. The solution? Beach umbrellas. But not just any beach umbrellas! Cool beach umbrellas.

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Australian brand Sunday Supply Co. is your one-stop shop for printed and patterned beach shade. The six-and-a-half-foot wide canopies and natural cotton tassels will potentially have fellow beachgoers interrupting your post-swim snooze to ask where it's from. The good news? Unless they're heading to Australia anytime soon, they won't be able to cop your look.

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The bad news? Unless you're heading to Australia anytime soon, you're out of luck, too. Sunday Supply Co. currently only sells within Australia (for now! International shipping is coming soon!), but we hope that in the meantime we've opened your eyes to the glory of umbrella shade on a hot summer's day. And if you are already in Australia—well, lucky you. On multiple counts. 

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