Best for: The Technophile
What It Does: What doesn't Zeeq do? This smart pillow can play music to help you fall asleep, analyze your sleep patterns, wake you up at the best possible moment, and link to an app that lets you see your sleeping habits.
Coolest Feature: You can connect your pillow to Apple Music, Android Music, and Spotify, so yes, you can happily fall asleep to the new Frank Ocean album.
Best for: The Compulsive Pillow-Flipper
What It Does: The Simple Pillow optimizes firmness with memory foam, while also staying cool all night long. It's soft yet springy and, thanks to an infused cooling layer, feels chill to the touch.
Coolest Feature: The pillow is reversible—so if, on a brisk night, you don't want to sleep on a cold pillow, all you have to do is flip it over.