The culture of Williamsburg has transformed over the past 10 years—whether for better or worse is a conversation for the artisanal coffee shop. One undeniably good thing is the upsurge in creative outposts, from restaurants to retailers, all with a refreshing independent spirit. After a stint in California, Long Island, N.Y. native Ryan Babenzien returned to his home state in 2013 to start his footwear brand Greats—this time settling in Williamsburg, Brooklyn. Having spent two years immersed in the retail scene, he shares his recommendations for the 'Burg. Take notes, kids.