An Inside Look at the New Dover Street Market Haymarket

This season, Dover Street Market isn't just toting the coolest spring collections, they're unveiling an entirely new London location. Get a peek at what makes the shop's latest venture its most exciting yet.

The new DSM location on Haymarket is in a heritage building and is three times the size of their original space on—wait for it—Dover Street.

Dover Street Market is going through its biggest "New Beginning" yet. That's what the inimitable department store calls it when they make their spectacular changeover to the new season's collections, not just bringing in new merchandise, but transforming much of the store's visual displays, to dazzling effect. But this spring, the London location has moved into an entirely new space, three times the size of its namesake flagship. And, as you might expect, it's pretty special.

Founded by Comme des Garçons designer Rei Kawakubo in 2004, the Dover Street location was largely responsible for turning the posh Mayfair street into a retail destination. But now, with outposts in New York and Tokyo, the store has set its sights anew. Moving half a mile away to Haymarket Street, DSM finds its new home in the former headquarters of Burberry, erected in 1912. The building's original facade, ceiling, and central staircase remain unchanged, but, of course, have been touched with the magic wand of DSM's signature, artful style.

The colorful Raf Simons shop was specially designed for DSM.

The store has always strived toward what Kawakubo describes as "beautiful chaos," where each brand is free to design their shop as they see fit. Here, experience some of the best new spaces at DSM Haymarket for yourself and find out the design details that make each so special.

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Basement

The photographer-turned-designer Gosha Rubchinskiy uses imagery from his book Youth Hotel, which launched exclusively at DSM in October, and documents skate culture in his hometown of Moscow.

Ground Floor

The space for Comme des Garçons Homme Plus, CDG's offshoot of reconceptualized menswear, is constructed from reclaimed shipping containers.

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First Floor

The Alaïa shop is designed by sculptor Kris Ruhs, known for his collaborations with Milan uber-boutique 10 Corso Como (he also collaborated on an installation at the Alaïa store in Paris in October). This work is made of acid-treated, mirrored silver, and black, painted steel.

The newest Delvaux space will feature the brand's signature boudoir style created in collaboration with the artists Martine Feipel and Jean Bechameil, whose designs were inspired by traditional Flemish interiors. For Delvaux's Dover Street Market space, the artists imagined a whimsical sketch-like wall décor and had it hand-painted by Belgian artist and illustrator Arnaud Kool.

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The Dior space is based on the set of the spring/summer 2016 shows with delphiniums (over 300,000 covered the ready-to-wear tent in Paris in October) and mirrored decor from the couture show.

The whimsical setting for the J.W. Anderson space is inspired by a playground in the designer's hometown in Northern Ireland.

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The Paris-based streetwear collective Vetements have their first ever shop in the new DSM Haymarket. Appropriate to their raw designs, the space is made to look like the interior of a basic fitting room.

Second Floor

The "labyrinth" is a series of wooden structures that wind in and around themselves. Within each section, the collections from designers like Valentino, Erdem, Ellery, and Nina Ricci are on display.

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This space is dedicated to the collection of 1980s and '90s fashion icon Michael Costiff, amassed on his world travels; showstoppers include a gold wedding crown from Sumatra and a cowrie shell necklace from Papua New Guinea.

Sacai collaborated with Tokyo-based art collective Gelchop, known for their appropriation works, to complement the brand's eclectic, but refined designs.

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