Dover Street Market is going through its biggest "New Beginning" yet. That's what the inimitable department store calls it when they make their spectacular changeover to the new season's collections, not just bringing in new merchandise, but transforming much of the store's visual displays, to dazzling effect. But this spring, the London location has moved into an entirely new space, three times the size of its namesake flagship. And, as you might expect, it's pretty special.
Founded by Comme des Garçons designer Rei Kawakubo in 2004, the Dover Street location was largely responsible for turning the posh Mayfair street into a retail destination. But now, with outposts in New York and Tokyo, the store has set its sights anew. Moving half a mile away to Haymarket Street, DSM finds its new home in the former headquarters of Burberry, erected in 1912. The building's original facade, ceiling, and central staircase remain unchanged, but, of course, have been touched with the magic wand of DSM's signature, artful style.
The store has always strived toward what Kawakubo describes as "beautiful chaos," where each brand is free to design their shop as they see fit. Here, experience some of the best new spaces at DSM Haymarket for yourself and find out the design details that make each so special.