Foundation That's Actually Good for You
The Brand: Alima Pure, a Portland-based company that focuses on natural, vegan, and minimal-ingredient makeup and skin care.
The Specialty: Liquid foundation.
Alima Pure recently launched a liquid foundation that is light and buildable, so you can customize the type of coverage you want, from light to full. There are ten shades (rare for a natural brand!) that cater to cool and warm undertones, formulated with argan and coconut oils, and hyaluronic acid. You'll get a moisturizing boost with every application of the foundation, so your makeup will blend seamlessly into your skin, without cracking throughout the day.
The Magic Always-Concealing Concealer
The Brand: Nars Cosmetics, which makes high-end makeup that's easy to use and provides natural and buildable coverage.
The Specialty: Concealer.
Instead of relying on the light, medium, and dark equation that most brands use for their concealers, Nars mixes in all of the colors in-between. You can choose from 16 multitasking shades that cover blemishes, brighten the eye areas, and even work in some light contouring.
Perfect MLBB's for Every Single Person
The Brand: Bobbi Brown Cosmetics, a company run by creator and legendary makeup artist Bobbi Brown, specializes in natural beauty-enhancing techniques.
The Specialty: Lipsticks
Whether you want a true nude or a rosy tint, Bobbi Brown has your lipstick needs—and actual lips—covered. From Sandwash Pink to Chocolate, you can apply these colors with ease on a daily basis for a cool, barely done look, or to finish off otherwise intense eye makeup.
The Ultimate Nude Eye Shadows
The Brand: MAC Cosmetics, a high-performance brand that provides bold pigments that can withstand anything—wind, tears, sweat, etc.
The Specialty: Eye shadow
Sure, MAC has some of the best colors ever—blues, pinks, and purples galore—but they can also produce some amazing neutral shades. They have two palettes, designed for warmer and cooler undertones, and you can mix and match their complementary neutrals to create versatile eye makeup looks. Say hello to your most flattering smoky eye yet!
Nail Polish for a Not-So-Basic Basic Manicure
The Brand: Zoya, a 5-free lacquer line with sheer and opaque pigments that work for any and every occasion.
The Specialty: Nail polish
It can be fun to try a new mani color every week, but if you're aiming for a simple, polished look, go for the brown hues offered by Zoya. The brushes are easy to use (even with your non-dominant hand!), and the closer the color is to your skin tone, the less apparent any mistakes will be.
A Glow That Everyone Can Enjoy
The Brand: Becca Cosmetics, a company dedicated to all things shimmery!
The Specialty: Luminizer
Even though summer's over, everyone's still trying to keep their glow, right? Becca Cosmetics offers 6 different shades of silver (for fair tones) and gold (for darker tones), creamy luminizers to accommodate all skin colors so more people can add a dash of radiance to their makeup look. Apply the formula to your cupid's bow, starlights, brow bones, and cheeks!
The Brand: Naja
The Specialty: Everyone has that one white dress that acts as a window to your underwear—unless you happen to be wearing a pair that matches your skin tone perfectly. The only problem is that most brands only offer one shade of "nude." Realizing that lots of women would like to wear nearly invisible underthings, lingerie company Naja released seven shades of "nude" bras, thongs, and briefs (with more colors in the pipeline).
The Brand: Nubian Skin
The Specialty: Conceived to address the lack of "nude" bra and underwear options for women of color, Nubian Skin offers lingerie to complement darker skin tones. In addition to turning out everyday styles like seamless thongs and T-shirt bras, as well as sexy lace designs, the brand also offers a line of plus-size hosiery.
Tights That Look Like Your Actual Legs
The Brand: Nude Barre
The Specialty: Hosiery companies are catching on to the fact that plenty of women who like the look of nude tights can't actually find a pair that matches their skin. Nude Barre currently offers 12 shades of nude, and shoppers can choose between sheer, opaque, and fishnet styles.
The Brand: Frangi Pangi
The Specialty: If anyone knows her way around a pair of nude tights, it's an anchorwoman. Frustrated with the lack of hosiery options for women of color, reporter Jocelyn Maminta decided to start her own line of tights, Frangi Pangi, made in the U.S.A. Currently, the brand offers 11 shades of nude, and has even more in the works.
The Brand: Christian Louboutin
The Specialty: Nude shoes are supposed to make your legs look extra-long, but if they're six shades away from your actual skin tone, the effect is lost. If you really want to splash out on a pair of keep-forever pumps or ballet flats, Christian Louboutin offers seven different nudes.
The Brand: Nudevotion
The Specialty: OK, this isn't a brand so much as a search engine, but while we wait for more designers to follow Christian Louboutin's lead, it's your best bet for finding a pair of heels to match your skin tone. Nudevotion.com scans online retailers, pulls shoes in every shade from cream to mocha, and organizes them in an easily shoppable format.