This Video Will Make You See Your Election Merch in a New Way

Ever wonder what that unworn Etsy shirt you bought for the election is thinking? Probably something along these lines….

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If there was one style trend that spiked this past fall, it was election merch. From "Nasty Woman" tees to "Madame President" hats, girls (and boys!) everywhere were loading up with statement gear to tell the world exactly what was on their minds. But then November 8 came...and November 8 went, and the opportunity to show off all this thoughtfully pre-ordered swag was lost (among a few other things). So what happens to all the paraphernalia that's now almost too painful to look at? Julia Lindon has a few thoughts.

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"The T-Shirt" is illustrated by Ariella Elovic and edited by Laura Valk.

The 25-year-old, New York City-based comedian asked herself one question: "How do we care for our newly purchased feminist apparel that may never see the light of day in this post-Hillary world?" So Lindon created a short film to get inside the minds of cast-off shirts everywhere—and the result is both funny and deeply depressing.

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We chatted with Lindon about the inspiration behind the animation and what she thinks you should do with your merch. Read on, then go show your own feminist apparel some much-needed love.

How did you come up with the idea for The T-Shirt?

I'd purchased an awesome sweater that had "Girls" written across the front the week before the election, and was planning on rocking it the day after Hill's victory—but that day never came. Instead, week after week, I felt this sweater staring at me, still in its packaging, wondering what the damn hold-up was! So I decided to give the "Girls" sweater a voice. It seemed like the least I could do.

"It feels like people are connecting to the T-shirt's wave of pre-election excitement and mild-cockiness that was met with post-election shock and night terrors." —Julia Lindon

Any ideas for what people should do with their Hillary-branded merch?

Wear it! Be buried in it? Add it as a patch on your T-shirt quilt, next to your "Spice World 1998 World Tour" tee.

When Julia Lindon isn't anthropomorphizing clothing, she's producing her web series, Kill Me Now, and her podcast, Happy Campers.

What reactions have you received from the video?

It feels like people are connecting to the T-shirt's wave of pre-election excitement and mild-cockiness that was met with post-election shock and night terrors.

Are you marching this weekend?

Yes! I'll be at the Women's March in D.C., proudly sporting my "Girls" sweater. I've got post-march plans too: I'll be throwing a party at my parents' house and cooking up a big bowl of chili with extra beans.

Check out more of Julia Lindon's work at julialindon.com and follow her on Twitter @iamjulialindon.

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