If you've ever taken a road trip, you've witnessed firsthand how many billboards exist in the world. But have you ever thought about what happens to those signs when they're no longer needed? Rareform has.
Rareform is a sustainable lifestyle brand that takes billboards and repurposes them into bags, totes, phone cases—you name it. The idea was sparked when founding brothers Alec and Aric Avedissian went on a backpacking trip through South America in 2012 and saw old billboard vinyl being used to cover roofs. After doing a little research, the Avedissians found that the material happens to be waterproof, UV-resistant, lightweight, and incredibly durable—which made it the perfect fabric for their first product, a surfboard bag. From there, they expanded the range into nearly indestructible travel gear, wallets, and tech accessories.
So how exactly does the process work? The California-based company sources signs from all over the country, then washes, cuts, and sews the vinyl at their LA headquarters. The best part of it all? Every month, Rareform saves over 20,000 pounds of billboard vinyl from sitting in landfills.
Intrigued by the billboard-to-bag concept? Check out some of our favorite Rareform products below!