How To Do California Denim Cool

Jeff Abrams, the man behind Rails clothing, knows a thing or two about cool, contemporary dressing and he isn't afraid to share his wisdom.

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Casual California style is the calling card of Jeff Abrams and his fashion label Rails, which began life in 2008, born from a desire to fuse the cool outfits Abrams saw on his European travels with what he already knew from his own style habitat: Los Angeles. "When I first began, I really had no idea how to actually produce a full collection. It was a journey of trial and error," confesses Abrams, whose first design effort consisted of sewing the word "Rails" onto a hat and a hoodie and subsequently trekking around the stores of L.A. to see if he could sell them.

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Lucky for him, and us, he did—and 50 countries and more than 1,000 retail stockists later, he has amassed a fashion following that extends to the likes of Kate Moss, Gisele Bundchen, Caroline de Maigret, and January Jones. His is now a fully fledged brand synonymous with great denim and relaxed shirting. So, we thought, who better to ask than Abrams for a few springtime denim insights? Here are his five seasonal style suggestions: 

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Return to Classics 

"We're seeing a movement away from skinnies and into a more classic, vintage aesthetic. Think slim boyfriends and vintage Levi's washes. For our denim capsule collection, the key is comfort with authentic denim, washed down to create slouchy, lived-in silhouettes: we recommend the Beckett slim boyfriend jean, the Knox jacket, the Logan short and Elsa vest."

Beckett Medium Vintage Wash, $188,

Try All White Everything

"White denim should be a staple of every spring wardrobe—it brings a fresh feel to any look. We're especially feeling a white-on-white look. The Logan short and Willow raglan will look clean and concise worn together."

Willow Raglan Top, $148,

Do Denim-on-Denim 

"You should never shy away from denim-on-denim. Find creative ways to utilize all your denim pieces by mixing prints and washes. Pair our light vintage Marlow shirt with the Logan medium wash shorts for a new take on it."

Marlow Light Vintage Wash, $148,
Logan Medium Vintage Wasg, $158,

The New Two-Piece

"If you're looking to make a statement, matching sets are a directional way to wear denim. Don't be afraid to wear bold prints and stripes for an elevated but easy and effortless look."  

Sierra Block Stripe, $128,
Cassidy Block Stripe Short, $118,

The Combination: Relaxed and Refined 

"Incorporating luxe, slouchy tencel denim to your wardrobe in shapes like our Nadia jacket and Anya dress bring a more feminine take on traditional denim styles."

Nadia Light Vintage Wash, $198,
Anya Light Vintage Wash Dress, $138,

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