Your Feel-Good Pride Buys

Some of our favorite brands are giving back this Pride month by donating a portion of sales to LGBTQ charities—which only makes us like them even more.

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Air Max Zero BeTrue, $150,
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Nike takes Pride as seriously as it takes its shoes. The company helped launch an LGBT Sports Coalition, and for four years now they've designed an annual Be True collection every June to help benefit the organization's effort to end discrimination in sports.

Opening Ceremony

Cattyshack, $40,
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The cult fashion brand dedicates an exclusive T-shirt and hat line for Pride month, aptly titled Celebrating Pride 2016. The designs are simple, but powerful in that they showcase Eagle, Cattyshack, The Monster, and Meow Mix—all New York City gay bars. 100 percent of the profits will go to Equality Florida Institute, Inc.'s Pulse Victims Fund to help family, friends, and Pulse patrons affected by the Orlando tragedy.

The Monster, $25,

Sigil Scent

Ground Eau De Parfum, $90,
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Sigil Scent is a California-based perfumery that makes fragrances from natural and sustainable plants. From now until July 15, the brand will donate 50 percent of web and event sales to Orlando-based nonprofits that are dedicated to supporting the hurting community. Orlando is Sigil Scent founder Patrick Kelly's hometown. 

American Apparel

In collaboration with the Human Rights Campaign and the Ally Coalition, American Apparel has released a tank top poking fun at one of the year's more ridiculous campaign slogans with their "Make America Gay Again" tank. Thirty percent of the proceeds go towards supporting the Equality Act, which works to fight the end of LGBTQ discrimination.

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MAC Cosmetics

Lipstick in Finally Free, $17,
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MAC has always been a brand that gives back, especially with their huge Viva Glam campaigns and products—Ariana Grande is currently the face—that benefit the MAC AIDS fund to donate money to impoverished areas suffering from HIV and AIDS.

Now, they have an online-exclusive rosy-nude lipstick called Finally Free in partnership with Caitlyn Jenner who stars in the campaign. All profits will go to the MAC AIDS Fund Transgender Initiative to better support the trans community.  


511 Slim Fit Pride Shorts, $68,

The classic denim brand is in partnership with the Harvey Milk Foundation, a nonprofit dedicated to providing equality (and promoting the late Harvey Milk's missions) for LGBTQ, disabled, and other minority groups in their home communities. The Levi's x Harvey Milk Foundation limited edition Pride Collection 2016 includes jean shorts, a denim jacket, T-shirts, and bandanas—a portion of sales generated from these items will benefit the foundation. 

Pride Ringer Tee, $28,
Pride Trucker Jacket, $98,


Bull Pride, $25,

Basketball fans who want to show their pride in more ways than one should act quickly. The National Basketball Association has teamed up with both the Gay, Lesbian, and Straight Education Network and Teespring on a line of shirts featuring rainbow-pixelated logos for each of the 30 NBA teams.

The London Gay Men's Chorus

The chorus singing during the London vigil for Orlando. Video courtesy of YouTube

During a vigil for victims of the Orlando shooting, the London Gay Men's Choir sang a cover of Simon and Garfunkel's "Bridge Over Troubled Waters." The track is now available for sale on major music and streaming platforms such as iTunes and Amazon Music and they will split the proceeds, with half going to the Pulse Victims Fund and the other half benefiting Galop, a U.K.-based organization with a mission to stop LGBTQ abuse and hate crimes. 

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