The Luxury Labels
Balmain (@balmain): Is there a more social media-savvy designer than Balmain's Olivier Rousteing? Come for the sparkle, stay for the Kardashian cameos.
Alexander Wang (@alexanderwang): Alexander Wang mostly uses his Snapchat account as a platform for giveaways and breaking news, but we relish the occasional glimpse into the designer's downtime with his model #girlgang (Hanne Gaby Odiele, Lexi Boling, and Binx Walton, to name a few members).
Burberry (@burberry): Burberry also uses Snapchat almost exclusively to build buzz around major launches. Expect to see fashion show sneak peeks and behind-the-scenes shots of upcoming campaigns, as well as Snapchat-exclusive photo shoots by industry heavy-hitters like Mario Testino.
Calvin Klein (@calvinklein): Calvin Klein's Snapchat activity tends to pick up around its campaign launch dates. Last month, CK enlisted brand ambassadors Kate Moss, Margot Robbie, and Frank Ocean to talk about love on the label's Snapchat channel, right before debuting their new ads.
Gucci (@gucci): Gucci loves a good Snapchat takeover. Jared Leto, Soko, Alexa Chung, and Vanessa Redgrave have all manned the brand's account, and Gucci recently partnered with artists all over the world to create a series of Snapchat videos featuring its Ace sneaker.
Louis Vuitton (@louisvuitton): Your front-row ticket to Louis Vuitton's celebrity-studded fashion shows. Recent Snapchat story highlights: an interview with campaign star Selena Gomez, and a red carpet catch-up with Michelle Williams.
Stella McCartney (@stellasnapping): Another designer who gets it, Stella McCartney packs her Snapchat stories with doodles, backstage videos, and plenty of cameos by dad Paul McCartney.
Valentino (@maisonvalentino): Unlike many of its luxury label pals, Valentino posts pretty frequently. Follow along for informal peeks into the brand's showroom and stores, peppered with pretty fonts and plenty of emojis.
Everlane (@everlane): The company's social media leads Red Gaskell and Isadora Sales offer behind-the-scenes updates on Everlane's latest products, and host a recurring series called Transparency Tuesdays, where they answer followers' questions about the brand.
Asos (@asosfashion): If you've ever felt overwhelmed by the sheer volume of Asos offerings, the online shop's Snapchat channel is full of styling tips and product picks.
Nasty Gal (@nastygal): Your guest pass into Nasty Gal HQ, the online retailer's account showcases office parties, career tips from staffers, and cameos by brand pals like Courtney Love and Halsey.
The Makeup Artists and Hairstylists
Pat McGrath (@patmcgrathreal): Beauty Queen Bee Pat McGrath made her Snapchat debut this February, with a behind-the-scenes look at the slicked-back, painted hairstyles and inky lip looks she dreamed up for Rihanna's Fenty x Puma show.
Madeline Poole (@mpnails): If you've ever found yourself in a nail rut, let celebrity nail artist Madeline Poole's inventive designs (Metallic camouflage! Evil eyes! Amoebas!) inspire you.
Jen Atkin (@jenatkinhair): Celebrity hairstylist Jen Atkin doesn't just snap a photo of a final look—she takes you through the whole process, from start to finish, and provides product recommendations. Be prepared for lots of cameos by the sisters Kardashian, as well as clients Chrissy Teigen, Jessica Alba, and Katy Perry.
Imaan Hammam (@imaanhammam): Get ready for loads of updates from this model-of-the-moment, including back-of-the-cab Snapchat lense shenanigans, and run-ins with her bestie Riley Montana.
Irene Kim (@ireneisgood): The Seoul-based model's go-to Snaps: selfies en route to shows, Korean BBQ shots, and switch-ups to her signature rainbow hair.
Joan Smalls (@joan_smalls): Follow the runway all-star's Snapchat for 10-second snippets of workout routines and glamorous getaways.
Karlie Kloss (@karliekloss): Forget being a model-slash-actress, Karlie is a model-slash-coder-slash-cookie-entrepreneur, and she documents it all on her Snapchat.
Riley Montana (@rileymorello): Get ready for a whirlwind of lip-syncing, spa-hopping, and selfie-taking.
Soo Joo Park (@soojoomoojoo): Globetrotting model Soo Joo Park's Snapchat is just as entertaining in the fashion show offseason. Follow along for glimpses of her world travels, and admire her ability to choose the perfect emoji for any situation.
The Beauty Brands
Birchbox (@birchbox): Birchbox's social media team makes interacting with their Snapchat followers a high priority—the company frequently hosts Q&A's on the app, and users are encouraged to use Snapchat's voice calling feature to chat with Birchbox beauty pros.
Sephora (@sephorasnaps): You know how you walk into a Sephora with the intention of buying one thing, and suddenly you have $200 worth of products in your basket? The brand's Snapchat account, which is heavy on product-launch announcements, only stokes those "I need it now" feelings.
Nars (@narsissist): Come for the lip-pencil launch announcements, stay for the beauty tutorials.
Glossier (@glossier.IRL):A look at the day-to-day of a bustling beauty startup, from product testing to office junk food breaks. Glossier's account is also worth a follow if you want to be one of the first to know about new products.
The Mall Giants
Adidas (@adidasoriginals): Adidas enlisted Pharrell to launch its Snapchat account earlier this year, and we expect even splashier antics once the Rio Olympics are in full swing.
H&M (@hmusa): As H&M's capsule collection with Balmain proved, the fast fashion collab is still, in fact, A Thing. We expect the retailer to Snapchat their next high-profile team-up just as extensively as they did last time around.
Topshop (@topshop_snaps): A Snapchat grab bag, Topshop's account highlights runway shows, new arrivals, and styling tips from their personal shoppers.