Paris Meets California Meets Brooklyn

Accessories designer Clare Vivier has made a name for herself with her signature blend of retro, cheeky, slightly preppy, French-inspired styles. And her new store in Cobble Hill, Brooklyn, is every bit as charming as you'd expect.

Longtime fans of Clare Vivier's accessories line, Clare V., will know the designer's aesthetic is nothing if not focused. "Clare V. marries classic French glamour, with minimalist L.A. cool," she says of her Los Angeles-made range of bags, pouches, small leather goods—and now, sweatshirts, tees, shoes, and sunglasses, too. Subtle monograms, punchy colors, and quirky patterns are her calling card, but everything she makes seems infused with laid-back sophistication.

When it came time to design her newest store in Brooklyn's Cobble Hill neighborhood, her approach was no different. "I think this store is a reflection of who we are as a brand," she says. "Literally, the ottomans are covered in the same leathers that we use for our bags. And, more figuratively, the space is classic, but with modern details that keep it sophisticated and right for today's woman or man."


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The bright, airy space on Bergen Street counts other much-loved brands such as Aesop and Van Leeuwen Ice Cream as neighbors, and will soon welcome an outpost of Warby Parker. "We tend to choose store locations that have a real neighborhood-y feel," she says. "We loved not only the space for the store, but the outdoor space we share with Aesop, the Invisible Dog Gallery—which is an inspiring place for art and community—and soon, Warby Parker." And while the neighborhood is distinctly New York, Vivier was determined to stay true to her California-meets-France roots with the store's design.

"We have lots of open windows that let in natural light, and we nod to California living wherever we can—like with the cacti and the outdoor space in back." She also nods to other favorite cities that influenced the design of the store: "I spend a lot of time in France each year with my family, so there are subtle references: The white-oak herringbone flooring and the crown mouldings are both reminiscent of an apartment in Paris," she says.

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Ready to score some Clare V. of your own? Shop the designer's five favorite items below.

Frankie Clutch, $325.

I love this clutch because it's our first evening-type bag.

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Discothèque Short Sleeve Sweatshirt, $115.

The Discothèque sweatshirt font comes directly from a seaside bar in the town we go to every year to visit my sister-in-law in France. I've always loved the typeface, so we reproduced it on the sweatshirt from one of my photographs.

La Tropezienne 8-inch, $455.

This is the bag that it all started with—my first style.

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Flat Clutch, $215.

The spring collection was inspired by my summers in France—in particular a trip to Île de Ré my family took last summer. There are wild hollyhocks all over the island so we put the flower on a clutch and I love it. It's happy, and oddly goes with everything like a neutral.

Zip Wallet, $245.

This is my favorite zip wallet; there's a really fun pop of color inside.



Stop by the new Clare V. location at 57 Bergen Street in Cobble Hill, Brooklyn, or see more of the brand's goods online at clarev.com.

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