When It Comes to Cold, We'll Trust the Canadians

James Yurichuk is changing the outerwear market with super-warm, animal-friendly jackets.

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Elk parka, $599.
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After playing professional football in Vancouver for three years, James Yurichuk—a Toronto area native—returned to his home city on the opposite coast with a new perspective. "The streets were flooded with fur-trim parkas," he says, clearly not happy about the fact. Resolving to take a new approach, Yurichuk founded Mammoth Outerwear in December 2013 with his best friend, Anthony DeBartolo. Their mission? To make cold-weather gear without the use of fur—or any other animal byproducts, for that matter.

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Currently, Mammoth has four silhouettes: the Elk parka and Bison bomber for guys; the Doe parka and Fox bomber for girls—all of which are lined with cozy Primaloft Gold. This high-end down alternative is more versatile than its animal-based counterpart: it dries faster, has better ventilation, and is less bulky than feathers. DeBartolo, who used to design custom suits, led the design process, ensuring that the pieces were equal parts warm and form-fitting. Yurichuk has the build of, well, a linebacker, but nevertheless finds the silhouettes flattering: "The jackets are nice and sleek; they outline the body as a fashion piece should," he says.

Toronto is a surefire proving ground for winter jackets, with temperatures in the area hitting as low as -22º F in the winter. "You need to have a good jacket when you go outside," says Yurichuk, matter-of-factly. The Kickstarter campaign wrapped last month, but you can still visit mammothouterwear.com to pre-order a new winter jacket—they're expected to ship in February. Perfect timing, then.

Mammoth Outerwear, $569–599, mammothouterwear.com.

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