Dress Like a Surfer Even When It's Cold Out

Meet the next generation of surf-lifestyle brands to know.

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Die-hard surfers usually have no qualms about hitting the waves in the dead of winter, but let's be real: most of us would rather fashion a fort out of a pile of blankets than venture into the frigid water. Regardless of which camp you fall into, the good news is that brands all over the world now make it surprisingly easy to keep the surfer uniform going strong in your closet year-round.

The metropolitan surf aesthetic was first conceived by Saturdays Surf NYC in 2009, and now there's a second generation of surf-lifestyle companies proving there's plenty more urban chill where that came from. Brand-new collections from labels like Paris-based Cuisse de Grenouille and Kelly Slater's Outerknown come stocked with surfer-friendly sweatshirts, T-shirts, and even board shorts to last you through the winter and beyond. Check out our favorite offerings below; whether you accessorize with a longboard is up to you.

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Cuisse de Grenouille

Surf in the Cities Sweatshirt, $125, cuissedegrenouille.com

This small French brand caters to the "gentleman surfer," but its cult-favorite "Surf in the Cities" logo sweatshirts, which come emblazoned with various urban locales, are way too cool not to be unisex. Thanks to the vintage-inspired sweatshirts' popularity, the company recently rolled out additional destinations such as Singapore, Lyon, Muskoka, Biarritz, and Gstaad to join brand mainstays like Paris and New York.


Evolution Shirt Jacket, $295, outerknown.com

Two years after he signed on as the face of Quiksilver, Kelly Slater decided not to renew his contract. Instead, the world-famous pro surfer opted to shred uncharted waters by creating his own surf-lifestyle line with former Quiksilver designer John Moore. Rooted in function with a focus on sustainability, Slater's men's wear collections are made of materials like organic cotton and hemp, regenerated Italian wool, and recycled fishing nets. From the understated, essentially logoless designs to details like bungee key rings inside the board shorts, each piece puts surfers' needs first.

Pilgrim Surf + Supply

Reverse Pennant Down Vest, $260, pilgrimsurfsupply.com

Founded in 2011 by Brooklynite Chris Gentile, this shop has expanded far beyond its Williamsburg roots in just a few years. In 2013 the brand paddled east to open an Amagansett outpost, and this season it continues its journey with a new store opening in Japan. In addition to its in-house Pilgrim line, which features 1980s-inspired graphic T-shirts and sweats, expect men's and women's collections from brands like Vans, Patagonia, and Birdwell. Bottom line: these are clothes that look just as good in Brooklyn as they do on the boardwalk in Rockaway Beach … or wherever the waves may take you.

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