"Bruta means different things in different languages, but all along the lines of crazy, crude, raw, dumb, or ugly," says London-based designer Arthur Yates of the name of his new line of shirts. "I liked the universality of the word and the way it sounds, but maybe it relates to my brand because you can't pin down what it means exactly, but it looks good!"
Indeed, it does look good. Inspired by vintage dress shirts, Yates's unisex collection features embroidery and patches to elevate the common button-up. "After working with a supplier for fast fashion companies, I made a decision to start producing clothes of better quality with a timeless design," he says. "Ultimately, I wanted to bring some romance and elegance back to streetwear and everyday dressing."
We're drawn to the current collection, the second from the brand, for its Argentina-inspired graphics. "For this collection, I was inspired by the gauchos of Argentina," says Yates. "They're a nomadic people who are wedded to the land, and who herd and catch wild cattle. Unfortunately, their way of life is dying out. This collection pays homage to their paradise lost." In rich-feeling fabrics, and delicately embroidered designs, we think these shirts are a fitting tribute to a more grounded way of life.