How to Buy Super Limited-Edition Items Before They Sell Out

Here's how to avoid that sinking feeling.

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Study Up

Shopping for limited-edition merch the day it drops is a sprint, not a marathon—there's no time to dither over whether you'd look better in the cropped or full-length version of Rihanna's Fenty x Puma hoodie. Arm yourself with lookbooks before the release date, know the exact style and size you're after, set your smartphone alarm, then get your "add to cart" finger poised and ready.

Come at Those Fenty x Puma Creepers From All Angles


Rihanna Fenty x Puma hoodie, you will be ours.

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Super-hyped items didn't get that way without, well, hype. Oftentimes, buzzy collections will launch online, in stores, and at pop-up shops within a short timespan to drum up excitement. We're going to use the latest Fenty x Puma collection by Rihanna as an example again because it goes on sale this week.


Sometimes, we have flashbacks of Balmain x H&M Balmainia. #NeverForget

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On Tuesday, September 6, it launches at Bergdorf Goodman and at two pop-up shops within Six:02, Footlocker's women's specialty store—one in New York City and one in L.A. Then, on Wednesday, September 7, Fenty x Puma hits Bloomingdale's, Puma shops, and puma.com. If you're set on finally buying those creepers, now would be the time to call your local outposts of the above stores and find out exactly what time they'll be on the sales floor, in addition to stalking them online.

Cut Down on Your Add to Cart Time

Ready for you, Pat McGrath lip kit.

If you want to buy something super buzzy on a site you've never shopped from before, go set up an account before the sale! If there's an option to save your credit card info, do it, and if there's not, have your browser's auto-fill settings on to cut down on typing time. It's not a bad idea to type out your credit card information in a Word Doc too, as a backup—that way you just have to copy and paste it if all else fails. You don't want to be deciphering that rubbed-off CVV number while everyone else is checking out.

Close Those Windows

This happened. And then it sold out immediately.

If that collection is dropping at 10 a.m., you should have one window open on your browser at 9:55 a.m.—the site you're shopping from. The same goes for your phone! Keeping a million tabs going at once slows down your computer, and you can always open up that "basset hound running" Google image search again once an order confirmation email is safely in your inbox.

Consider the Line-Sitter

Not a bad line of work, if you ask us. (Pun not intended but we're keeping it.) photograph courtesy of Same Ole Line Dudes/Instagram

If you have lots of cash, and not a lot of free time, you can pay people to wait in line outside of, say, the Supreme store at 3 p.m. on a Tuesday. Same Ole Line Dudes (sameolelinedudes.com) is a popular agency in the New York City area, and their line-sitters charge $25 for the first hour and $10 for each additional hour. You can also try your luck with service networking sites like TaskRabbit, which will connect you with locals willing to run errands for cash.

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