Get a First Look at Fall's Most Fun Clothing Line

Lifestyle brand has officially leaped into the apparel business with a collection that's spreading cheer with iron-on letters, feel-good phrases, and the prettiest colors.

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When first launched, the Los Angeles-based company was a purveyour of fancy headbands and hairpieces long before the ubiquitous flower-crown trend headlined nearly every major music festival on Planet Earth. Eight years later, it's grown into a brand beloved for its agendas, phone cases, mugs, and accessories washed in its positive, girl-powered, all-pink-everything aesthetic.

Starting today, it's your new favorite place to buy clothes, too, thanks to its first-ever apparel collection launch.

This just in: you have a sudden need for accent earrings.
Advertisement - Continue Reading Below has collaborated with Sticky Baby on two exclusive bomber jackets, and is also offering new designs from Samantha Pleet, Dusen Dusen, Realm, and Family Affair, including blouses, overalls, and jeans, in addition to revamping its own line of T-shirts and sweatshirts to have a more tailored fit.

Think pink!
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"We've improved the cut of our tops while maintaining a comfort level that makes it feel a lot like your shirt is hugging you," says founder Jen Gotch. "And on our site we're also starting to feature shots of the team wearing them. Listen, models are gorgeous and ours are literally the sweetest, but sometimes you just want to see someone that looks like you, right?"


Perhaps best of all, though, is now offering customers the chance to truly personalize their wardrobes with a collection of iron-on letters designed by Maddy Nye that can be applied to a selection of soft plain tees and sweatshirts.

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