J.Crew's Newest Accessory Is All About Self-Expression

You can pick everything from colors and finishes to charms and key fobs.

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If you've ever daydreamed about being a fashion designer (like, say, Jenna Lyons) for a day, J.Crew just brought you one step closer. This week, the retailer turned design decisions over to its customers with the release of customizable handbags. The two styles—the Signet camera bag ($128 to $298) and the All Day Tote ($178)—come in a rainbow of colors and finishes, from spotted calf hair to red pebbled leather.

Very important bag meeting. Signet Bags in Italian Leather and Calf Hair, $128 to $298.
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Since accessories need accessories, there are also bag tags, coin purses, and mini silk scarves to round out the launch. This being J.Crew, shoppers have the option to monogram their creations, but why waste those three letters on your initials when you have things like "wow" "omg" and "yes" at your disposal?

Signet Bag in Italian Leather, $128; Coin Purse in Calf Hair, $50; Customizable Bag Tag in Italian Leather, $8; Paisley Bandana, $13.
Signet Bag in Italian Leather, $128; Coin Purse in Italian Leather, $30; Polka Dot Bandana, $13.
Collection Signet Bag in Italian Leopard-Printed Calf Hair, $298; Coin Purse in Italian Leather, $30.
Collection Signet Bag in Italian Colorblocked Calf Hair, $298; Customizable Bag Tag in Italian Leather, $8.

All styles available at jcrew.com.

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