editorial assistant, @rebeccadecz
The Shop: Hello Holiday
The Brands: Stay Home Club, Kling, Emily & Fin, Tuesday Bassen
The Vibe: A purveyor of "gladrags for the third-coolest girl in the room," this Omaha-based shop is a go-to for sassy pins and patches, bold basics, and accessories fit for every member of your girl gang. The Hello Holiday girl may look to '60s icons like Brigitte Bardot, Jean Shrimpton, and Marianne Faithfull for style inspiration, but only to put together looks that are totally her own. On this site, you'll find no lack of statement pieces and plenty of easy-to-wear (and affordable) dresses.
editorial intern, @abbeymaxbauer
assistant editor, @chanelinezp
The Shop: Shen Beauty
The Brands: Kahina Giving Beauty, Pursoma, Jin Soon, By Terry
The Vibe: This site is like the digital version of your cool older sister who's always up on the latest beauty trends, but got really into yoga and veganism in college. There's a great mix of top-notch cosmetics with pretty packaging and items that are good for both body and soul. If I can shop for my favorite By Terry Hyaluronic blush and a relaxing Pursoma detox bath in the same place, I consider that a win-win situation.
social media editor, @maiaschoenf
The Shop: LOÉIL
The Brands: Just its own!
The Vibe: This L.A.-based online womenswear brand has only been open for a year, and I already feel like I never want to shop anywhere else. The pieces are clean and feminine with a minimalist vibe—and, sometimes, maximalist statements. Imagine that cool, timeless Cos had a baby with trendy Zara, et voila! LOÉIL was born. The fact that you'll never run into someone who has the same item and are guaranteed major compliments are just bonuses.
managing editor, @cat_fuentes
The Shop: Tuckernuck
The Brands: Persifor, Saint James, Parker
The Vibe: Tuckernuck is named after a small island off the coast of Nantucket, which seems appropriate for a unisex retailer that sells preppy classics with a modern twist. By mixing well-known American labels with smaller, up-and-coming designers, Tuckernuck's offerings feel classic without veering into The Official Preppy Handbook territory.
senior fashion editor, @c_petreycik
The Shop: The Rising States
The Brands: Loeffler Randall, Plante, Delfina Balda
The Vibe: The Rising States is also an IRL boutique, and one of the few places in New York City that carries labels I've never seen anywhere else. While the shop stocks indie retailer staples like Loeffler Randall sandals and Samantha Pleet dresses, owner Meagan Delaney also dots her racks with quirkier finds like Toy Syndrome tees embellished with plastic critters, and frame-less Comrade NYC sunglasses in electric shades.